Signature Property Marketing Program by Immo Lusitania

Who this service is for

Signature Property Marketing is designed for owners of:

• Luxury villas with strong identity

• Equestrian estates and horse properties

• Boutique hotels, B&Bs, and rural tourism projects

• Large estates and unique quintas

• Development land with concept potential

• Rare or highly unusual homes with strong international appeal 

This service is reserved for properties that genuinely justify premium positioning and an international marketing strategy. 

 

Why unique properties need a different strategy

A standard listing may be enough for a conventional property.

But distinctive assets often need:

• Better presentation

• Stronger visual identity

• Clearer buyer targeting

• Specialist broker collaboration

• International reach beyond local portals

That is why this service focuses on positioning, not just exposure.

We help owners present special properties in a way that reflects their real value and connects them with buyers looking for exactly that kind of opportunity.

 

What is included

Each campaign is tailored privately, but Signature Property Marketing is built around the following core deliverables:

• Professional photography, drone, and video

• Property positioning and copywriting

• Brochure and branded presentation materials

• Dedicated landing page or special listing page

• Social media campaign and buyer outreach

• Partner agency and niche broker circulation where appropriate 

Exact media scope, distribution strategy, and campaign structure are handled by private proposal only, allowing us to adapt the service to the property’s difficulty, target buyer profile, and international potential.

 

How the commercial model works

The service is structured as a marketing investment, not a pay-to-list fee.

The owner invests in a professional campaign designed specifically for the property. If Immo Lusitania introduces and secures the buyer directly, that marketing investment is credited against commission. If the property sells through a third party, the investment is not credited, as the campaign and materials have still been delivered in full. 

Our current commission structure remains:

• 3% + VAT when Immo Lusitania sells directly

• 4% + VAT where another collaborating agency is involved 

 

Why owners choose this service

Owners of special properties often tell us the same thing:

Their property is unique — but it is being marketed like everything else.

Signature Property Marketing is designed to solve that.

It gives owners:

• A structured launch plan

• Premium media and presentation

• Access to international buyer networks

• Stronger niche positioning

• A more serious route to market for hard-to-place or unusual assets

 

Most importantly, it is selective. We do not offer this to every property. We reserve it for assets that genuinely benefit from a more strategic campaign.

 

By private proposal only

Because every exceptional property is different, exact pricing, campaign scope, distribution, and timing are discussed privately after an initial review.

This keeps the service flexible, premium, and tailored to the property rather than forcing it into a generic menu. 

 

Before we accept a property into the program, we review:

• Asking price realism

• Seller motivation

• Visual and commercial strength

• Documentation readiness

• International buyer angle 

 

Request a private consultation

Own a unique property in Portugal?

If you believe your estate, villa, equestrian property, tourism project, or hospitality asset requires a more strategic international approach, we would be delighted to review it.

 

Request a private marketing proposal

📧 info@immolusitania.com

📧 ferdi@immolusitania.com

📍 Rua Francisco Sá Carneiro Norte, Edifício Isermar, R/C Loja A, Albufeira